The Story Behind Dear Clementine: A Journey of Home, Fragrance, and Love

The Story Behind Dear Clementine: A Journey of Home, Fragrance, and Love

Hello readers and DC Club members! My name is Rox, and I am the founder of Dear Clementine. And no—my name is not Clementine! Let’s start from the beginning.

I’ve moved around a lot in my life. I’m originally from a beautiful country in South America, but life has taken me to many places: Miami, Bogotá, La Romana, and now, back to Miami—the city I always dreamed of calling home. While moving around has been exciting, I’ve always yearned to set roots in a place that feels truly mine. For me, creating a sense of home is key to feeling happy and confident, no matter where you are.

My love for home and comfort led to a lifelong obsession with fragrances. I’ve always loved the way candles can transform a space—not just with their warm light but with their incredible scents. Candles have been a constant in my life, adding a cozy, personal touch to every room. This love for candles planted the seed for Dear Clementine.

The journey began in the Dominican Republic, where I lived for four years. It was a challenging time in my life, but it also became the birthplace of my dream. One day, while working a creative 9-to-5 job from home, I lit a supermarket candle to set the mood. Instead of inspiration, I ended up feeling dizzy and nauseous. After some research, I discovered that many candles are made with paraffin wax and toxic fragrances—harmful not just to the environment but to our health.

That moment was a turning point. I thought, Why not create a candle brand that’s safe for everyone?

I dove into research—studying materials, techniques, and the market—and spent countless hours on YouTube learning everything I could about candle-making. While I found many "non-toxic" candle brands, their scents were often so faint that they felt disappointing. I became determined to create candles that were safe, non-toxic, and delightfully fragrant.

After months of trial and error, testing, and learning, I discovered the perfect formula. Dear Clementine was born in the Dominican Republic with a mission: to create candles that are not only safe but also fill your home with vibrant, lasting fragrances.

Building this brand has been both rewarding and challenging. While I’m proud of how far Dear Clementine has come, I know this is just the beginning of the journey.

For me, candles are more than just home décor—they’re a magical ritual, a form of self-care, and a way to attach memories to scents. I hope Dear Clementine candles help you create special moments, infuse your spaces with personality, and feel truly at home.

Thank you for being part of the Dear Clementine Club. I can’t wait for you to experience our fragrances and explore the exciting products we have coming soon.

XOXO,
Rox
Founder of Dear Clementine

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